
Firm facts
What Generis Advisory Group is, in plain words.
Generis Advisory Group launches and grows enterprises through deals, projects, corporate architecture, capital strategy and execution. We align the structure, capital and operating model, then stay inside the company through execution and afterward.
Generis works with owners and CEOs, founders, developers, nonprofits and project sponsors building or growing enterprises. We also work alongside investors, family offices and strategic partners with a deal or project in front of them.
Yes. We stay through execution and keep working inside the company after the deal closes, running the operating rhythm, building systems and guiding the team as the structure takes hold.
We are a corporate advisory firm that launches and grows enterprises through deals and projects. We work in two lanes: scaling established companies and building enterprises through transactions. We align structure, capital and operations. From origination to execution, and inside the company after. Generis has an in house research and analysis team working across deal sourcing, research, diligence, financial modeling and operations. We are adding senior consultants and work with a network of private capital firms, family offices, banks and strategic acquirers.
Justin R. Spears has spent his career building what organizations need to scale, inside systems where the stakes were high and the margin for error was small. Military medicine. Defense technology. Enterprise strategy. Global capital. In each, he was brought in to build something that did not exist yet, and to make it hold.
He began with Naval Sea Systems Command's nuclear division, then served in the US Navy as an aerospace medicine specialist at the Naval Aerospace Medical Institute, where he led the restructuring the organization that medically qualifies military aviators in the U.S. and 21 foreign forces militaries. He went on to build and lead a defense simulation division, guide healthcare, education, technology and government organizations through multiyear strategy, transformation and expansions, and found MXI Consulting, the growth strategy firm Generis Advisory Group grew out of.
Today he works where capital meets infrastructure and technology. As a partner at Arcadia Holdings, a global family office, he works on acquisitions, joint ventures and project funding across energy, AI infrastructure, healthcare, manufacturing and natural resources. Through Generis, he leads transactions and enterprise launches across the firm's sectors, and stays inside the companies afterward to make the structure work.
He founded Generis Advisory Group to bring all of it under one roof: the deal, the structure, the capital and the operating discipline to make it last.
We work with mid market and larger companies, and with sponsors building something new. Our work spans large scale transactions. We focus on the structure, capital plan, operating model and execution a company or transaction needs, not a maximum deal size.
No. Generis is not a registered broker dealer or investment adviser, and our work is advisory and selective participation in opportunities where we help build the enterprise. We do not broker securities, offer or sell securities, or take compensation tied to raising capital. Our fees are for the work we perform.
We work through retainer advisory, project engagements and selective equity or revenue share participation. We recommend the model after understanding your objectives, constraints and timeline. We agree on the scope and compensation in writing before work begins, so the role we take and how we get paid are clear from the start.
We focus on energy and infrastructure; data centers and digital infrastructure; healthcare and medtech; technology and AI; manufacturing, industrial and government contracting; media and entertainment; education and mission driven organizations; and veteran owned and veteran led enterprises. We choose deals and projects that change something real, while applying the same discipline to the structure, systems and numbers behind them.
Across the United States and multiple international markets, alongside capital partners and clients in the markets where the work is.
Most of our engagements are with companies in the United States. Through our capital partners, including a global family office, we have access to cross border capital, partners and transactions across North America, Latin America and Southeast Asia.
We start with a thirty minute discovery call or the company form on our Contact page. Tell us about the enterprise you want to launch or grow, or the deal in front of you. Every inquiry is read by a senior member of the team. We aim to respond within one business day.
Yes. Our grant division identifies federal, state and foundation programs that fit a company or project, writes the applications and manages reporting after the award. Grants are planned alongside equity and debt as part of one capital strategy.
Key facts
- What does Generis do?
- Generis Advisory Group launches and grows enterprises through deals, projects, corporate architecture, capital strategy and execution.
- Who does Generis serve?
- Generis serves owners and CEOs, founders, project sponsors, family offices, investors and strategic partners building or growing enterprises.
- What are Generis's sectors?
- Generis focuses on energy and infrastructure; data centers and digital infrastructure; healthcare and medtech; technology and ai; manufacturing, industrial and government contracting; media and entertainment; education and mission driven organizations; veteran owned and veteran led enterprises.
- How do Generis engagements work?
- Senior advisors diagnose the situation, design the plan, deploy it and keep working inside the company, with engagements beginning under a signed agreement.
- How do Generis fees work?
- Retainer advisory, project engagements and selective equity or revenue share are agreed in writing before work begins, with no compensation tied to raising capital.
- Where does Generis work?
- Generis works across the United States and multiple international markets, alongside capital partners and clients where the work is.
- How can I start with Generis?
- Book a discovery call or use the company or opportunity form on the Contact page to reach a senior member of the team.