Strategy first.
Where you are, where you are going and what it will take.
About
Named for what we build.
Generis is the Latin root for origin, kind and lineage. We named the firm for what we help people build: enterprises meant to outlast the current deal, the current round and the current team.
THE FIRM
Strategy, structure, capital and execution. Under one roof.
Generis Advisory Group launches and grows enterprises through the deals, projects and capital that build them. We blend strategy, corporate architecture, operations, applied AI and access to deals, partners and capital, so our clients can grow productively, profitably and for the long term. Senior advisors lead every engagement, supported by an in house research and analysis team, with a network of private capital firms, family offices, banks and strategic acquirers behind the work. Through our capital partners, including a global family office, we bring cross border capital and deal flow across North America, Latin America and Southeast Asia.
We are not interested in one off, theoretical recommendations. We build structures, systems and capabilities that keep working long after the deal closes.
Structure that holds.
Entity, governance, capital stack and operating model, designed as one.
Capital with a plan.
The right partners and the right terms, not just any money.
Inside the company after.
We stay through execution and keep working once the deal is done.
THE FOUNDER
Justin R. Spears
Founder and Managing Member
Justin R. Spears has spent his career building what organizations need to scale, inside systems where the stakes were high and the margin for error was small. Military medicine. Defense technology. Enterprise strategy. Global capital. In each, he was brought in to build something that did not exist yet, and to make it hold.
He began with Naval Sea Systems Command's nuclear division, then served in the US Navy as an aerospace medicine specialist at the Naval Aerospace Medical Institute, where he led the restructuring the organization that medically qualifies military aviators in the U.S. and 21 foreign forces militaries. He went on to build and lead a defense simulation division, guide healthcare, education, technology and government organizations through multiyear strategy, transformation and expansions, and found MXI Consulting, the growth strategy firm Generis Advisory Group grew out of.
Today he works where capital meets infrastructure and technology. As a partner at Arcadia Holdings, a global family office, he works on acquisitions, joint ventures and project funding across energy, AI infrastructure, healthcare, manufacturing and natural resources. Through Generis, he leads transactions and enterprise launches across the firm's sectors, and stays inside the companies afterward to make the structure work.
He founded Generis Advisory Group to bring all of it under one roof: the deal, the structure, the capital and the operating discipline to make it last.
At a glance
- MBA, Corporate Entrepreneurship and Innovation
- MA, Intellectual Leadership
- Certified Scrum Master, SAFe Agilist, Lean Six Sigma, Change Management, Design Thinking
- Founder and Managing Member, Generis Advisory Group
- Partner, Arcadia Holdings Family Office
- Chairman, Florida Association of Veteran Owned Businesses
- President, Florida chapter, Florida Applied AI Association
- Mentor, Plug and Play VC
- US Navy veteran
- Speaking and media: justinrspears.com
CAREER IMPACT
Built inside high stakes systems.
Military medicine at scale.
Restructured the Naval Aerospace Medical Institute, which medically qualifies aviators for all five branches and 21 allied nations, founding its Quality Assurance and Medical Logistics departments, integrating new aeromedical technology.
Defense technology and government.
Founded and scaled a defense simulation division, opening Florida operations, a simulation software lab and a production and test facility, and leading a team to competitive and sole source awards in special operations and military medical training. His government work spans simulation and training, unmanned platforms, photonics, data and cybersecurity.
Enterprise strategy and transformation.
Led multiyear strategic plans, expansions and restructurings for healthcare, education, technology and government organizations, launching new divisions, facilities and programs and guiding leadership teams through AI adoption and change.
Growth platform.
Founded MXI Consulting in 2017 and built it into a growth platform for mid market companies across medtech, life sciences, simulation, technology and natural resources, leading capital raises, joint ventures, commercialization and acquisitions. Generis Advisory Group grew out of that work.
Global capital.
Partner at Arcadia Holdings, a global family office that places debt and equity, leads acquisitions and funds projects across energy, AI infrastructure, healthcare, manufacturing and natural resources in North America, Latin America and Southeast Asia.
Entertainment and media.
Structured a joint venture with music industry leaders to build a record label, bringing the same deal discipline to entertainment that he brings to infrastructure and technology.
Industry leadership.
Chairman of the Florida Association of Veteran Owned Businesses, leading statewide growth initiatives including the launch of its Miami Growth Hub. President of the Florida chapter of the Florida Applied AI Association. Mentor with Plug and Play.
A voice on capital and AI.
Speaker on capital, AI and leadership on stages from Harvard University and University of Central Florida and Walt Disney World to the Department of Veterans Affairs and state legislative sessions, and creator of more than eighteen business and AI courses for executive education platforms.
AT WORK TODAY
- Energy infrastructure development and acquisitions
- Waste to energy
- Data centers and digital infrastructure
- Growth capital for clinical companies
- Commercialization and investor alignment for technology companies
- Joint ventures and strategic partnerships
Some engagements are confidential. All are described by type, never by name.
What we care about
We are not sector agnostic, and we do not pretend to be.
The deals and projects we choose are the ones that change something real. That is not a marketing position. It is the honest filter on what the firm takes on, and it is what the right clients and partners are looking for.
Energy and infrastructure.
A waste to energy plant changes a region's economics for decades.
Data centers and digital infrastructure.
Power, land, capital and partners for the facilities AI runs on.
Healthcare and medtech.
Better care should reach more people, and the structure behind it decides whether it does.
Technology and AI.
Applied well, they raise the productivity and profit of every other sector on this list.
Manufacturing, industrial and government contracting.
Advanced manufacturing and the government programs where structure matters most: simulation and training, unmanned platforms, photonics, data and cybersecurity.
Media and entertainment.
Labels, studios and live experiences, structured through joint ventures and partnerships built to scale.
Education and mission driven organizations.
They scale impact, not just revenue.
Veteran owned and veteran led enterprises.
We help veteran owned and veteran led enterprises build the structure, systems and partnerships to grow.
Impact is a filter on what we choose, never a discount on how hard we work the numbers.
Who we serve
Owners scaling.
Owners and CEOs of mid market and larger companies whose growth has outrun their structure, with an acquisition, expansion or recapitalization on the table.
Sponsors launching.
Founders, family offices, corporates and project sponsors standing up a new enterprise, division, joint venture or development project.
Owners raising growth capital.
Established companies raising a bridge, growth round, acquisition financing or recapitalization, often with existing investors to keep aligned.
Investors and strategic partners.
Family offices, strategic acquirers, co investors, developers and executives who want vetted deals and projects with a senior team in the room.
Key facts
- What does Generis do?
- Generis Advisory Group launches and grows enterprises through deals, projects, corporate architecture, capital strategy and execution.
- Who does Generis serve?
- Generis serves owners and CEOs, founders, project sponsors, family offices, investors and strategic partners building or growing enterprises.
- What are Generis's sectors?
- Generis focuses on energy and infrastructure; data centers and digital infrastructure; healthcare and medtech; technology and ai; manufacturing, industrial and government contracting; media and entertainment; education and mission driven organizations; veteran owned and veteran led enterprises.
- How do Generis engagements work?
- Senior advisors diagnose the situation, design the plan, deploy it and keep working inside the company, with engagements beginning under a signed agreement.
- How do Generis fees work?
- Retainer advisory, project engagements and selective equity or revenue share are agreed in writing before work begins, with no compensation tied to raising capital.
- Where does Generis work?
- Generis works across the United States and multiple international markets, alongside capital partners and clients where the work is.
- How can I start with Generis?
- Book a discovery call or use the company or opportunity form on the Contact page to reach a senior member of the team.